Chrysler Wraps Auburn Hills HQ with New "Imported From Detroit" Tagline

The Chrysler Group is showcasing its new “Imported from Detroit” tagline for the 200 model series with a massive wrap covering almost the entire west side of the company’s 15-story headquarters in Auburn Hills, Michigan. The Detroit automaker's new tagline made its debut in a two-minute advertising spot for the company's latest entry to the mid-size segment on Super Bowl Sunday.

“The 2011 Chrysler 200 is a vehicle designed with purpose, it has beautiful shapes and incorporates the utmost attention to detail,” said Olivier Francois, President and CEO of the Chrysler Brand, Chrysler Group LLC, and Lancia.

“This new mid-size sedan delivers on a promise to our customers to be the very best of American design combined with a value proposition that will exceed their expectations. The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, its available right here,” Francois stated.

Francois last statement could be taken as a poke to European buyers who -figuratively speaking- will have to "cross an ocean to obtain luxury" given that the soon to be released Lancia Flavia is a re-badged 200 Imported from Detroit...

Building Wrap Facts [From Chrysler Press Release]

• The Chrysler 200 featured in the building wrap is 116 feet wide by 145 feet tall
  • Its grille is 51 feet wide
  • The badge on the Chrysler 200 grille is 31 feet in length
  • Headlight is 32 feet long
  • Its hood measures 44 feet in length and 85 feet in width
  • Its windshield is 66 feet wide and 20 feet long
  • The side-view mirrors are each 9 feet wide and 7 feet long
• The Chrysler brand logo is 98 feet wide
• The building wrap covers 14 stories of the Headquarters’ tower
• It took three days to place the wrap on the tower

Chrysler Wraps Auburn Hills HQ with New "Imported From Detroit" Tagline

The Chrysler Group is showcasing its new “Imported from Detroit” tagline for the 200 model series with a massive wrap covering almost the entire west side of the company’s 15-story headquarters in Auburn Hills, Michigan. The Detroit automaker's new tagline made its debut in a two-minute advertising spot for the company's latest entry to the mid-size segment on Super Bowl Sunday.

“The 2011 Chrysler 200 is a vehicle designed with purpose, it has beautiful shapes and incorporates the utmost attention to detail,” said Olivier Francois, President and CEO of the Chrysler Brand, Chrysler Group LLC, and Lancia.

“This new mid-size sedan delivers on a promise to our customers to be the very best of American design combined with a value proposition that will exceed their expectations. The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, its available right here,” Francois stated.

Francois last statement could be taken as a poke to European buyers who -figuratively speaking- will have to "cross an ocean to obtain luxury" given that the soon to be released Lancia Flavia is a re-badged 200 Imported from Detroit...

Building Wrap Facts [From Chrysler Press Release]

• The Chrysler 200 featured in the building wrap is 116 feet wide by 145 feet tall
  • Its grille is 51 feet wide
  • The badge on the Chrysler 200 grille is 31 feet in length
  • Headlight is 32 feet long
  • Its hood measures 44 feet in length and 85 feet in width
  • Its windshield is 66 feet wide and 20 feet long
  • The side-view mirrors are each 9 feet wide and 7 feet long
• The Chrysler brand logo is 98 feet wide
• The building wrap covers 14 stories of the Headquarters’ tower
• It took three days to place the wrap on the tower

Chrysler Wraps Auburn Hills HQ with New "Imported From Detroit" Tagline

The Chrysler Group is showcasing its new “Imported from Detroit” tagline for the 200 model series with a massive wrap covering almost the entire west side of the company’s 15-story headquarters in Auburn Hills, Michigan. The Detroit automaker's new tagline made its debut in a two-minute advertising spot for the company's latest entry to the mid-size segment on Super Bowl Sunday.

“The 2011 Chrysler 200 is a vehicle designed with purpose, it has beautiful shapes and incorporates the utmost attention to detail,” said Olivier Francois, President and CEO of the Chrysler Brand, Chrysler Group LLC, and Lancia.

“This new mid-size sedan delivers on a promise to our customers to be the very best of American design combined with a value proposition that will exceed their expectations. The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, its available right here,” Francois stated.

Francois last statement could be taken as a poke to European buyers who -figuratively speaking- will have to "cross an ocean to obtain luxury" given that the soon to be released Lancia Flavia is a re-badged 200 Imported from Detroit...

Building Wrap Facts [From Chrysler Press Release]

• The Chrysler 200 featured in the building wrap is 116 feet wide by 145 feet tall
  • Its grille is 51 feet wide
  • The badge on the Chrysler 200 grille is 31 feet in length
  • Headlight is 32 feet long
  • Its hood measures 44 feet in length and 85 feet in width
  • Its windshield is 66 feet wide and 20 feet long
  • The side-view mirrors are each 9 feet wide and 7 feet long
• The Chrysler brand logo is 98 feet wide
• The building wrap covers 14 stories of the Headquarters’ tower
• It took three days to place the wrap on the tower

Chrysler Wraps Auburn Hills HQ with New "Imported From Detroit" Tagline

The Chrysler Group is showcasing its new “Imported from Detroit” tagline for the 200 model series with a massive wrap covering almost the entire west side of the company’s 15-story headquarters in Auburn Hills, Michigan. The Detroit automaker's new tagline made its debut in a two-minute advertising spot for the company's latest entry to the mid-size segment on Super Bowl Sunday.

“The 2011 Chrysler 200 is a vehicle designed with purpose, it has beautiful shapes and incorporates the utmost attention to detail,” said Olivier Francois, President and CEO of the Chrysler Brand, Chrysler Group LLC, and Lancia.

“This new mid-size sedan delivers on a promise to our customers to be the very best of American design combined with a value proposition that will exceed their expectations. The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, its available right here,” Francois stated.

Francois last statement could be taken as a poke to European buyers who -figuratively speaking- will have to "cross an ocean to obtain luxury" given that the soon to be released Lancia Flavia is a re-badged 200 Imported from Detroit...

Building Wrap Facts [From Chrysler Press Release]

• The Chrysler 200 featured in the building wrap is 116 feet wide by 145 feet tall
  • Its grille is 51 feet wide
  • The badge on the Chrysler 200 grille is 31 feet in length
  • Headlight is 32 feet long
  • Its hood measures 44 feet in length and 85 feet in width
  • Its windshield is 66 feet wide and 20 feet long
  • The side-view mirrors are each 9 feet wide and 7 feet long
• The Chrysler brand logo is 98 feet wide
• The building wrap covers 14 stories of the Headquarters’ tower
• It took three days to place the wrap on the tower

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Lancia Flavia Sedan and Convertible: Concept-Tagged Versions of Chrysler 200

Lancia is going to be quite busy at next month's Geneva Salon as the Italian brand deepens its ties with Chrysler by incorporating the latter's models into its range. Next up on our list after the new Lancia Thema, are the Flavia concept saloon and convertible models, which pay tribute not to their historic ancestor of the 1960s but to art of badge engineering. The two Flavia studies are based on the respective body styles of the Chrysler 200.

The Italian automaker said both configurations of Lancia Flavia Concept are characterized by their luxed-up interiors in terms of materials and equipment features. According to Lancia, "[the Flavia]embraces the stylistic features of the Italian manufacturer, giving a unique interpretation of the Chrysler 200 model which could be launched on European markets in record time." And by record time, Lancia means that production of its D-segment competitor could start in just 6 months.

If all goes well, the Flavia will most likely be offered in Europe with a choice of gasoline and diesel engines.

Lancia Flavia Sedan and Convertible: Concept-Tagged Versions of Chrysler 200

Lancia is going to be quite busy at next month's Geneva Salon as the Italian brand deepens its ties with Chrysler by incorporating the latter's models into its range. Next up on our list after the new Lancia Thema, are the Flavia concept saloon and convertible models, which pay tribute not to their historic ancestor of the 1960s but to art of badge engineering. The two Flavia studies are based on the respective body styles of the Chrysler 200.

The Italian automaker said both configurations of Lancia Flavia Concept are characterized by their luxed-up interiors in terms of materials and equipment features. According to Lancia, "[the Flavia]embraces the stylistic features of the Italian manufacturer, giving a unique interpretation of the Chrysler 200 model which could be launched on European markets in record time." And by record time, Lancia means that production of its D-segment competitor could start in just 6 months.

If all goes well, the Flavia will most likely be offered in Europe with a choice of gasoline and diesel engines.

Lancia Flavia Sedan and Convertible: Concept-Tagged Versions of Chrysler 200

Lancia is going to be quite busy at next month's Geneva Salon as the Italian brand deepens its ties with Chrysler by incorporating the latter's models into its range. Next up on our list after the new Lancia Thema, are the Flavia concept saloon and convertible models, which pay tribute not to their historic ancestor of the 1960s but to art of badge engineering. The two Flavia studies are based on the respective body styles of the Chrysler 200.

The Italian automaker said both configurations of Lancia Flavia Concept are characterized by their luxed-up interiors in terms of materials and equipment features. According to Lancia, "[the Flavia]embraces the stylistic features of the Italian manufacturer, giving a unique interpretation of the Chrysler 200 model which could be launched on European markets in record time." And by record time, Lancia means that production of its D-segment competitor could start in just 6 months.

If all goes well, the Flavia will most likely be offered in Europe with a choice of gasoline and diesel engines.

Did Fiat Simply Photoshop Lancia badges on the Chrysler 200 Convertible?

Maybe it's because I'm a suspicious person by nature, but upon seeing the pictures of the Lancia Flavia Concepts, the first thing I thought of doing was to head over to Chrysler and check out the gallery of photos of the 200. Now, even though there's a possibility I could be wrong, my gut instinct and experience tell me that the photo of the official Lancia Flavia Convertible Concept has been doctored, or to put it bluntly, the Fiat Group simply photoshoped the Italian firm's badges on an existing photo of the Chrysler 200 Convertible.

The Italians might have been able to get away with it if it weren't for a couple of obvious blunders, the most telling of which are the shadows on the left-hand corner of the front bumper and just above the lug nuts on the front alloy wheel. Feel free to check out the photos in high-res quality for yourselves right after the jump.

By John Halas

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Did Fiat Simply Photoshop Lancia badges on the Chrysler 200 Convertible?

Maybe it's because I'm a suspicious person by nature, but upon seeing the pictures of the Lancia Flavia Concepts, the first thing I thought of doing was to head over to Chrysler and check out the gallery of photos of the 200. Now, even though there's a possibility I could be wrong, my gut instinct and experience tell me that the photo of the official Lancia Flavia Convertible Concept has been doctored, or to put it bluntly, the Fiat Group simply photoshoped the Italian firm's badges on an existing photo of the Chrysler 200 Convertible.

The Italians might have been able to get away with it if it weren't for a couple of obvious blunders, the most telling of which are the shadows on the left-hand corner of the front bumper and just above the lug nuts on the front alloy wheel. Feel free to check out the photos in high-res quality for yourselves right after the jump.

By John Halas

_______________________________GALLERY_______________________________

Did Fiat Simply Photoshop Lancia badges on the Chrysler 200 Convertible?

Maybe it's because I'm a suspicious person by nature, but upon seeing the pictures of the Lancia Flavia Concepts, the first thing I thought of doing was to head over to Chrysler and check out the gallery of photos of the 200. Now, even though there's a possibility I could be wrong, my gut instinct and experience tell me that the photo of the official Lancia Flavia Convertible Concept has been doctored, or to put it bluntly, the Fiat Group simply photoshoped the Italian firm's badges on an existing photo of the Chrysler 200 Convertible.

The Italians might have been able to get away with it if it weren't for a couple of obvious blunders, the most telling of which are the shadows on the left-hand corner of the front bumper and just above the lug nuts on the front alloy wheel. Feel free to check out the photos in high-res quality for yourselves right after the jump.

By John Halas

_______________________________GALLERY_______________________________

Lancia Flavia Sedan and Convertible: Concept-Tagged Versions of Chrysler 200

Lancia is going to be quite busy at next month's Geneva Salon as the Italian brand deepens its ties with Chrysler by incorporating the latter's models into its range. Next up on our list after the new Lancia Thema, are the Flavia concept saloon and convertible models, which pay tribute not to their historic ancestor of the 1960s but to art of badge engineering. The two Flavia studies are based on the respective body styles of the Chrysler 200.

The Italian automaker said both configurations of Lancia Flavia Concept are characterized by their luxed-up interiors in terms of materials and equipment features. According to Lancia, "[the Flavia]embraces the stylistic features of the Italian manufacturer, giving a unique interpretation of the Chrysler 200 model which could be launched on European markets in record time." And by record time, Lancia means that production of its D-segment competitor could start in just 6 months.

If all goes well, the Flavia will most likely be offered in Europe with a choice of gasoline and diesel engines.

_______________________________GALLERY_______________________________

Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.

However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.

Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.

However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.

Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.

However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.

Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.

However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.

Source: Nielsen

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Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.

However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.

Source: Nielsen

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Nielsen: Chevy's Miss Evelyn the Most Watched Ad Ever, but VW's Little Darth Varder was the Super Bowl Favorite

The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.

However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.

Source: Nielsen

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