New Hyundai i40 is the European Market Sonata, Sedan Model to Follow Later in the Year

Hyundai had shared the first photos of its all-new i40 ahead of the car's world premiere at the 2011 Geneva Motor Show on March 1. Revealed here in station wagon form, the estate is the first i40 body style to be introduced to Europe, with a four-door sedan model to follow later this year. The i40 essentially replaces the older generation Sonata in Europe eyeing the highly competitive D-segment with rivals such as the Ford Mondeo, Peugeot 508, Mazda6 and Volkswagen Passat.

Designed and engineered at Hyundai’s R&D headquarters in Rüsselsheim, Germany, Hyundai says the i40 is the company's "first D-segment vehicle to be developed specifically for the European market, with a package of powertrains, equipment and technology tailored for European tastes."

The exterior styling of the i40 is much closer to that of the North American Elantra than it is to the latest Sonata, and encompasses design cues from Hyundai’s ‘fluidic sculpture’ design language. The flowing roofline and accentuated profile line help to visually lighten the design of the estate model.

Inside, the i40 gets a sculpted dashboard with a prominent screen display mounted high up and flanked by a pair of small air vents, underneath which nestle a bank of push buttons for ventilation and minor controls.

Hyundai says the i40 will come with a high level of standard equipment, including three segment ‘firsts’: heated and reclining front and rear seats; a heated steering wheel; and an active de-mist system that automatically detects and clears mist on the windscreen.

The mid-size model will be offered with a variety of modern powertrains including Hyundai's new 1.7-liter four-cylinder turbo diesel engine that emits just 113 g/km of CO2 emissions. The Korean automaker did not release any other details on the engine lineup, but it is believed that the Veloster's 1.6-liter gasoline engine and a 2.0-liter four-cylinder petrol with direct injection and an output of around 170-horsepower, will also be on offer.

Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe, commented, “Offering more for less has always been a fundamental principle at Hyundai, and now we are advancing this with our new brand direction under the ‘New Thinking. New Possibilities.’ slogan. The i40 is a perfect example of how we are offering the best and making it accessible to everyone. From stunning design and specification, to industry-leading technology and aftersales care – the i40 sets itself apart from its competitors.”

Along with the i40, Hyundai's Geneva motor show stand will also host the European specification Veloster Coupe and the Curb small crossover concept.

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Hyundai to Challenge “Marketing Conspiracy” with Super Bowl XLV Ads

With its three ads programmed to air during the Super Bowl XLV later in the day (Sunday, February 6), Hyundai wants to show the American public that not all compact cars have “uninspired design, cramped interiors and limited innovation”, as marketing portrays them. Two out of the three advertisements showcase the 2011 Elantra sedan, while the third features the 2011 Sonata Hybrid. Videos available after the break.

The first Elantra spot, called “Hypnotized”, will air during the first quarter and it “questions the idea that compact cars are as good as they can be”. It will be followed in the third quarter by the “Deprogramming” ad, which states, among other things, that “compact cars can be more”.

“We love the Super Bowl’s ability to transform over 100 million Americans into advertising aficionados, so we went with a playful theme that ties a marketing-driven conspiracy theory to our fresh take on the compact car segment, the 40-mpg Elantra”, said John Krafcik, president and CEO, Hyundai Motor America. “Building from the first two Elantra ads in the AFC Championship Game, and 10 viral spots online right now, the Super Bowl shifts the campaign into top gear with what may be the biggest group therapy hypnosis session ever attempted”.

Last but not least, the fourth quarter will bring the “Anachronistic City” spot starring the 2011 Sonata Hybrid. By creating a sharp contrast between the car and a variety of obsolete devices, Hyundai wants to highlight its commitment to innovation.

All three ads are the creation of Innocean Worldwide Americas and feature the brand’s 2011 “New Thinking, New Possibilities” vision.

2011 Hyundai Sonata Caught Testing in Dubai

The crew over at the Arabic website Assayyarat dropped these photos of the 2011 Hyundai Sonata in our mail this morning. The prototype model that was captured in Dubai had its front- and rear-end covered in plastic wrapping but we do get a general idea of what the mid-size sedan will look like when it hits showrooms in early 2010. And judging by the raked roofline and the 'stubby' boot design (first-gen Audi A6 ring a bell?), Hyundai is going for a more than welcome 'four-door' coupe look.

The photographer also managed to snap a few pictures of the Sonata's interior that is completely new featuring a swoopy dashboard design with very Volvo-like controls on the center stack and a pair of deeply set gauges which seem to be the industry standard these days.

The Korean automaker's Honda Accord and Toyota Camry fighter is expected to be powered by four-cylinder and V6 gasoline engines while Europeans will also be offered the choice of four-banger turbo diesels including a new 2.0-liter four-pot with 185 horsepower.

Photo Courtesy: Assayyarat